How can you make money from your eBooks??
Ways to sell your eBooks/ How to make money from your eBooks
2. Publish your eBooks on your website
3. Use your eBooks to show your audience and prospects that you are an expert in what you do.
4. Use your eBooks to drive traffic and sales to your websites and landing pages.
5. Use your eBooks to render your services to a group of people who can't get physical access to you.
6. Crowdsource your audience:
This is probably the most overlooked marketing technique, which is unfortunate because it’s the most powerful.
Crowdsourcing is a marketing technique that is showing up more and more in business. It is a process where collective mobilization is used to generate interest in a community by showcasing a service or product. Put simply, it is the thing you do before you sell your product. Remember when I said don’t run to Facebook and post your links? I meant that. But DO run to Facebook (or Twitter or LinkedIn or whatever you use) and start involving your audience in your process.
Here’s how:
– Ask them questions
– Create polls
– Share a few book cover ideas with them and let them choose their favourite
– Post images of people you interview
– Ask the audience more questions
By including your audience in the process of creating your ebook you are building a fan base that is not only going to buy your ebook but will take it to the next level by sharing and bragging about you and encouraging others to do the same.
That’s power.
RB Botto, CEO of the social media platform for creatives called Stage32, dedicated an entire book to Crowdsourcing for Filmmakers. His concepts and case studies can also be used for authors, no question. The bottom line, he says, is to identify, engage, and move your audience. Make them your biggest fans.
Do this as you write. Share your journey. Share the trials and tribulations. By the time you’re done crowdsourcing, you’ll already have an audience eager to buy. This way you don’t have to burst into someone’s living room and beg them to buck up for your book. They’ll already want to. Isn’t that just lovely?
7. Come up with a fantabulous title(Write a Title that Attracts):
When Robert. T. Kiyosaki, the author of Rich Dad, Poor Dad, came out with his first book, he wanted to title it: If You Want to Be Rich and Happy, Don’t Go To School. The publisher didn’t like that title and wanted to call it instead: The Economics of Education.
Blah.
Kiyosaki thought it was blah, too. He was adamant. He told the publisher that with such a boring title, he would be lucky to sell two copies of the book: one to his family, and one to his best friend. After some wrangling, the publisher gave in. And sure enough, the more “obnoxious” title, as Kiyosaki refers to it, earned him tons of publicity.
This example shows us just how important it is to have a compelling book title. If you have a few book title ideas floating around in your head, crowdsource your fans with a Facebook poll. Ask them flat out which ebook title best resonates with them. And then ask them why? Remember, they are the ones who will be buying your book. Their input is vital.
8. Include the link to your ebook in your email signature:
Don’t underestimate the power of an email signature. This small, but mighty tip can earn you sales you never expected.
Think of the number of email exchanges you have daily. In some of those exchanges, you are actively building rapport with someone who may make a difference in your life somewhere down the line. If they are curious to learn more about you they will eventually click on the link to your website or your book.
Including the link to your book in your signature is a subtle but powerful way to share your work with the world.
9. Guest blog for exposure:
Guest blogging is one of the most effective grassroots methods to gain exposure for your book. Of course, this means that you’ll have to spend some more time writing, but that’s a good thing—it never hurts to continue to hone your craft.
By seeking out related websites and blogs to write for, you are well on your way to sharing your book and your name with an audience that may not even know about you yet. Take the time to reach out to site owners with a friendly, personable email. Even something as simple as:
Hi Mary,
I have been reading your blog for about a year now. But your most recent post about coaches acting as gurus resonated with me. I see coaches teaching outside of their realm all the time, claiming that entrepreneurs can make millions quickly, and it made me step up to write a book about it. It’s called “Coaches as Gurus: Yay or Nay?” and I would be humbled to share it with your readers. Are you accepting guest blog posts? I can’t help but think this would be timely and relevant to your audience.
Sincerely,
Ebook author
Follow-ups are crucial here, too.
First, find 10 to 12 blogs that fit your niche and have a fairly large following. (You can determine this by looking at the number of shares and comments on each blog post.) Then, get to work writing a personal email to the blog owner. Follow up at least five times before you decide they aren’t interested. People get busy. But if you stay connected in an authentic, friendly way they’ll likely respond.
10. Offer the book as a freebie:
I know what you’re thinking: how on earth can I make money from an ebook if I give it away for free?
Think long-term.
If you offer the book as an opt-in in exchange for an email address, you’re still winning. Building your email list can prove more valuable down the road as you prepare to sell programs, different books, or any other shiny gadget you have.
If you publish your book on Amazon, the media giant gives you the option to give your book away for a certain number of days. You can sell it for as little as 99 cents for some time, too. This method spikes and improves searchability results for you on Amazon, giving you an edge when it comes to search terms.
For example, if you wrote a book on public speaking and entered “public speaking” as one of your searchable keywords, giving the book away could boost Amazon’s algorithm and give you the advantage in that keyword category. This is because people love free stuff, and hundreds of readers will likely take advantage of this.
Now, with so many downloads, it looks like you’ve sold lots of books. This makes potential buyers swoon. They’ll click BUY NOW, and the rest is history.
FINAL NOTE: Be persistent
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