How do you optimise your Landing Pages??

 

Optimizing Your Landing Page for Search Engines

Organic search plays a pivotal role in helping potential buyers discover your website. However, it's essential to remember that landing pages are specifically designed for users who are ready to convert. Identifying these users becomes evident when they search for highly precise terms.

For instance, if a visitor is not prepared to convert, the search phrases they use will be more general. In such cases, directing them to your landing page may not yield the desired results.

Let's take the example of "Uber." In the initial stages of the search, users may come across links to the ride-sharing company's homepage, where they can gather general information.

On the other hand, when users are poised to convert, their searches become more focused. For instance, a search for "Uber sign up" would lead them to the landing page where they can easily register as a driver.

When choosing the keywords to target for your landing page, it is crucial to exercise caution. Conducting thorough keyword research is the first step in this process. Since the primary goal of your landing page is to boost conversions, you should concentrate on specific keywords.

Typically, the more specific a keyword is, the higher the likelihood of conversion. Such specificity indicates that the searcher knows precisely what they want.

Let's explore another scenario. Suppose both Mailchimp and Klaviyo offer marketing automation platforms and are competing for the same clients. Klaviyo could create a landing page highlighting the distinctions between their offerings and Mailchimp's, aiming to attract some of Mailchimp's users.

To discover various keyword variations related to Klaviyo and Mailchimp, you can utilize Semrush's Keyword Research tools while optimizing this landing page for search engines. Starting with a keyword like "klaviyo vs. MailChimp" would be a good initial step.

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