How to manage Google reviews for your business

 

How to manage Google reviews for your business

Customer evaluations are an essential component of every business; nevertheless, many SMB owners lack the necessary training to handle and respond to bad reviews. The issue is so pervasive that Google offers advice to business users, but we also have a few to add.

Apologizing is okay; disagreeing is not. It is never a good idea to fight with or try to convince someone who has had a bad experience that they are mistaken, even if you believe they are lying blatantly or misrepresenting what happened. Remember that your goal is to demonstrate your character as a business owner to every potential customer who sees your interaction, not to win over one irate reviewer. A gigantic red flag and turnoff are present. Any time a company owner acts defensive online, it is a tremendous turnoff and a significant red flag. Instead, express regret for the unpleasant experience and a sincere wish to improve moving forward.


• Make a fix-it offer. Even if the reviewer chooses not to accept your offer to make things right, it demonstrates to other Google users that you value your clients and deliver top-notch client service.


• Consistency and conciseness are essential. 

Establish a procedure for responding to internet reviews if you want to do so. Who will answer for your company and when? An excellent habit is to schedule a time each week to react to questions and reviews. Your responses should likewise be kept to a minimum. Even though your. Even if your internal tone is calm and kind, a long, multi-paragraph response will read as a bit manic and defensive.


• Remember to say “thank you.” 
Some business owners fail to express gratitude to their devoted clients while writing in-depth comments to critics. People are aware of that. Post a brief "thank you!" if someone writes a positive review that is especially meaningful.

• Take note of criticism that keeps coming up.
The largest error that business owners make when it comes to online reviews is emphasizing favourable comments while ignoring any negative ones. It doesn't matter if you disagree or don't see the issue; if numerous reviewers complain that your personnel is impolite, that your rates are too high, that your service is subpar, or anything else negative, then pay attention. You can either ignore negative online reviews at the first indication of them, treating them like a free focus group, or you can respond to them. Online reviews are akin to a free focus group, and you can either ignore criticism at the first indication of it or grow your company by paying attention to it and making necessary adjustments.

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