Why Google Business Profile is beneficial

Why is Google Business Profile beneficial??

Gone are the days of phonebooks, and now, being part of an online directory is crucial rather than just a nice perk. Small businesses may not keep up with technology as fast as giants like Facebook or Microsoft, but we're here to help you take the first step in listing your company on Google Business Profile by addressing the following questions:

• What is Google Business Profile, and why is it important?

• What is the purpose of a Google Business Profile?

• What are the benefits of a Google Business Profile?

By the end of this post, you'll have your business listed on Google like a pro.

 
What is Google Business Profile?

Google Business Profile serves as a digital phonebook, making it easier for people to discover your company on Google. It also allows you to connect with potential clients who might not have known where to find you. When someone searches for your company name or a related term, your business listing may appear alongside other nearby businesses through the free Google Business Profile service. This listing provides potential clients with access to all your essential business information, such as phone number, website, address, review ratings, and operating hours, conveniently displayed on one screen.

 

Why do you need a Google Business Profile listing??

In the rapidly evolving digital world, you might wonder if Google Business Profile is still relevant in 2022. Let the numbers provide the answer:

• 97% of people turn to the Internet to learn more about local businesses.

• Specifically, 91% of adults use search engines to find information.

• Google dominates the search engine market with over 90% market share.

• A surprising 46% of all searches have a local focus, highlighting the importance of local presence.

• Website visits constitute 56% of activities on Google Business Profile listings, with 24% leading to business actions and 20% through direct searches.

• 64% of customers have used Google Business Profile to find local business contact information.

• A significant 16% of firms receive over 100 calls per month solely through their Google Business Profile.

Considering these statistics, Google Business Profile remains highly valuable for your business, whether you're looking to add a listing or enhance your local visibility with effective strategies.

 

The benefits of a Google Business Profile

Despite the impressive statistics, many firms still overlook the benefits of Google's Business Profile. Let's delve deeper into how a Google Business Profile can benefit your small business. Here are some advantages:

1. Enhanced visibility in Google Maps searches to boost sales:
While a quick Google search helps consumers narrow down their choices, 86% of people use Google Maps to find local businesses, especially on mobile devices. Being conveniently discoverable nearby increases the likelihood of making a transaction.

Moreover, having a Google Business Profile listing can lead to up to 50% more purchases for your brand. By creating a Google Business Profile and completing the verification process, your store location will appear in local searches on Google Maps.

For instance, a pest treatment company can gain visibility in Google Maps searches, as shown in the example below!

2. By having a Google Business Profile, you can be featured in Google's 3-pack, a coveted position in local search results. If you've noticed the 3-pack local listings appearing above organic results on the first page, you'd understand its significance. Many businesses are unaware that simply adding a free Google Business Profile listing can improve their local rankings and increase their chances of being included in the 3-pack.

The advantage of being in the 3-pack is not only that customers can easily find your company on Google Maps, but these listings also rank prominently in search results, greatly benefiting your impression share. To grasp its importance in a commercial context, consider how businesses are displayed on Google. Companies that appear in the 3-pack experience a staggering 700% increase in clicks compared to those that don't, underscoring its commercial significance.

3. Google Business Profile helps you build trust with customers:

In the current landscape, customers face a significant challenge in gaining enough confidence to purchase from a company. As a business owner, one of the simplest ways to address this is by providing your location on Google Business Profile.

Notably, brands that appear on Google enjoy nearly three times higher consumer perception.

This positive perception is largely due to the legitimacy of the verification process for Google Business Profiles. People trust Google because they know that companies must follow specific procedures to appear in local searches, instilling confidence in the information provided.




4. Google Business Profile ratings boost your appeal:
Before making a purchase, 90% of consumers conduct online product research. Having a Google Business Profile listing allows customers to rate and comment on your company, making their feedback visible to others.

This provides you with candid assessments of your strengths and areas for improvement, accompanied by a star ranking system displayed by Google. Over time, accumulating more reviews will lead to an improved overall rating (responding to reviews also contributes to this). This valuable feedback helps you gain a competitive edge in the market.

5. Google Business Profile can increase your traffic:
Local businesses often encounter challenges in boosting both in-store and online traffic. While seasonal fluctuations cannot be avoided, having a Google Business Profile listing can significantly improve your overall numbers.

By having a Google Business Profile, businesses are 70% more likely to attract potential customers for in-store visits through local searches. Moreover, your website may experience up to a 35% increase in clicks due to the placement of your Google Business Profile. As a result of your local placement, both your online and in-person traffic will see a substantial increase in visitors.




6. Google Business Profile can teach you more about your customers:
Understanding your clients better allows you to appeal to them more effectively. Accessing the Insights area of your Google Business Profile page provides a wealth of valuable information. The analytics offered there describe the prominence of your brand, your target consumers, and how they interact with your company.

This potent method of evaluating your company's performance enables you to focus on what works best. By gaining insights into the types of customers your company attracts, you can make adjustments and enhance the effectiveness of your marketing plan.

7. A Google Business Profile helps you to rank higher in results:

Similar to all of us, Google has a purpose to fulfil. It aims to inform people about your company by providing valuable data to its search engine users. The more information Google has about your company, the higher it will rank your business in search engine and Maps results.

To garner favour from Google, offer reliable, dependable, and accurate information. The easiest way to provide this data and meet your customers' search demands is through your Google Business Profile. By maintaining an up-to-date and comprehensive profile, you can effectively communicate with Google and improve your online visibility.




8. Google Business Profile can increase engagement with your brand:
Google Business Profiles offer abundant opportunities for interaction. Potential customers can easily tap or click to call you or visit your website. Furthermore, the convenience of directly scheduling an appointment or reserving a table through your listing provides added advantages.

9. Google Business Profile is essentially free advertising:
Running a Google Ads campaign is a powerful way to dominate Google, but maximizing your Google Ads budget can be challenging. Another option is to improve your SEO, but this requires time and financial investment to boost your authority and ranking.

On the other hand, a Google Business Profile listing offers a swift and cost-free method of online advertising. With Google Business Profile, you gain targeted visibility on the world's most reliable search engine, and it's entirely free. Optimizing your profile takes less time than running a successful sponsored search campaign. Additionally, a strong local SEO strategy relies on having an accurate and up-to-date listing.

It's important to note that using Google Ads and enhancing your website's SEO are valuable marketing techniques that deserve attention. However, Google Business Profile provides a less expensive alternative to paid search advertising and a quicker solution than SEO, all while being more straightforward to implement.




10. Get ahead of your competition with Google Business Profile:
Your Google Business Profile description offers an opportunity to stand out from your competitors during a customer's initial search. With a brief yet impactful piece of text, you can provide a concise explanation, helping customers decide if your company aligns with what they are looking for. A well-crafted Google Business Profile description gives a quick overview of your company, incorporating relevant keywords and showcasing something unique or genuine that demonstrates your value.

 

Get Started Now

Creating a Google Business Profile account is a quick process, and once activated, it requires minimal maintenance. If you're short on time, you can also find a marketing partner to assist you with managing your Google Business Profile. Regardless, we recognize that a Google Business Profile is a crucial element of your marketing strategy, not just an optional addition.

As Google's search results become more comprehensive with response boxes, similar queries, and suggestions in the drop-down menu, the benefits of Google Business Profiles for local businesses continue to grow.








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